REAL ESTATE OF MASS
Rachel Bodner
978 505-1466978 505-1466

PRINT ADVERTISING

Research has shown that print advertising, such as newspaper and magazine advertisements, is becoming a less desirable vehicle for Buyers. At Coldwell Banker Residential Brokerage, we still participate in both local newspaper and Boston Globe advertising but on a much more limited basis. A small ad with a picture of your home will run in the local town paper and a listing in the Boston Globe will also appear when your home first comes on the market. It is clear however that very few Buyers are relying on this form of advertising to find their home.

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